Lego
Privately held Danish toy company known for interlocking plastic bricks.
Lego is a brand of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. The brand consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS), along with gears, figurines called minifigures, and other parts. Lego pieces can be assembled and connected in many ways to construct objects, including vehicles, buildings, and working robots, and can be taken apart and reused. One of Europe's biggest companies, Lego is the largest toy manufacturer in the world by sales.
- field
- Toy manufacturing
- nationality
- Danish
- known_for
- Interlocking plastic construction bricks
- founder
- Ole Kirk Christiansen
- headquarters
- Billund, Denmark
Lore & Background
Lego had received a sample of the Kiddicraft bricks from the supplier of an injection-moulding machine. The bricks were originally manufactured from cellulose acetate. were aimed at adult builders.
Reader's Guide
The brand maintains a large fan community based around building competitions and custom creations, and has developed a range of films, games, and ten Legoland amusement parks. Lego's legacy includes its role as the largest toy manufacturer in the world by sales and its influence on creative play across generations. The average development period for a new product is around twelve months.
Emmet's Arc: From Instruction-Follower to World-Saver
Emmet Joseph Brickowski begins as an unassuming construction worker in Bricksburg, a man whose daily routine revolves around following instructions. Yet when the fate of the Lego world hangs in the balance, he is selected as "The Special," destined to locate the Piece of Resistance and stop the villainous Lord Business. Voiced by Chris Pratt in both theatrical films, Emmet transforms from a passive follower into a hero who learns to trust his own instincts. The sequel deepens this arc. Five years later, the Duplo invasion's aftermath has left everyone in what was once Bricksburg—now Apocalypseburg—emotionally shattered, yet Emmet remains remarkably unaffected, still buying two overpriced coffees each morning. When Lucy and his friends are captured by General Mayhem, Emmet channels his Master Builder abilities to convert his home into a spacecraft. His quest leads him to Rex Dangervest, a hardened "Master Breaker" who mentors him in toughness. The revelation that Rex is actually a bitter, alternate-timeline Emmet—driven to cause "Armamageddon" after feeling abandoned—forces Emmet to resist a transformation under a dryer. With Lucy and the Systar System's help, Emmet prevails. Rex fades from existence after making peace, and the couple builds their shared home, Syspocalypstar.
Wyldstyle: The Hidden Artist Behind the Awesome
Lucy, known to the world as Wyldstyle, is a female Master Builder whose defining moment in the first film is rescuing Emmet from the Melting Chamber. Voiced by Elizabeth Banks across the theatrical releases, she is initially introduced as Batman's girlfriend, a dynamic that shifts permanently once Emmet saves the world and she chooses him instead. The second film peels back layers of her identity. It is revealed that Wyldstyle inadvertently triggered the catastrophic transition from Bricksburg to Apocalypseburg, and in the five years since, she has lost all hope that things can be awesome again—her outlook darkening after Taco Tuesday. Emmet's steady presence, marked by his habit of purchasing two overpriced coffees every morning, becomes her anchor. In a deeply personal revelation near the film's close, she confesses that she was once a colorful-haired, girly personality remarkably similar to Emmet's own. Perhaps most surprisingly, she discloses that she is the secret artist behind "Everything Is Awesome," the song Emmet has always loved. In Lego Dimensions, she teams up with Batman and Gandalf to confront Lord Vortech and save the Lego multiverse.
Lord Business: The Two-Faced President
President Business occupies a fascinating dual identity: by day, the president of the Octan Corporation and the Lego World; by night, the menacing Lord Business, a villain who seeks to freeze the entire world with Kragle because he finds the Master Builders' creations combined with his own too confusing. His Lord Business form is visually distinctive—a fire-spurting helmet, a long cape that reads as a business tie from behind, and extending leg attachments that glow in the middle. Will Ferrell voices him in both theatrical films. In the first, Emmet persuades him to cap the Kragle and spread the antidote, completing a redemption arc. In the sequel, Business has a notably diminished role: after the Duplo Invasion, he simply flees Bricksburg to play golf, reappearing only at the very end when Benny accidentally sets his hair alight and he stumbles into a firework store. In Lego Dimensions, he serves as a boss in "Meltdown at Sector 7-G," hired by Lord Vortech to search for the Inanimate Carbon Rod, with his Micro Managers kidnapping Homer Simpson. The second videogame shows him attempting to reclaim Bricksburg before his own robots turn against him.
Batman: Satire in a Batsuit
Bruce Wayne, the Lego Batman, stands apart from the franchise's other characters as a deliberate parody of the DC Comics superhero. Voiced by Will Arnett across The Lego Movie, The Lego Batman Movie, and The Lego Movie 2, this incarnation strips away the brooding gravitas of the comic book original, replacing it with arrogance, selfishness, sarcasm, and a streak of immaturity that makes him both hilarious and oddly endearing. He even composes an unintentionally comical heavy metal song titled "Untitled Self Portrait," inspired by his own life. In the first film, Batman serves as a secondary character and Wyldstyle's boyfriend, assisting Emmet in saving the Lego World. His most generous moment comes at the end, when he gives Wyldstyle his blessing to be with Emmet, calling the construction worker "the hero you deserve." The character's spin-off film allows his satirical personality to fully shine. In Lego Dimensions, the game distinguishes between the Movie Batman and a more comic-accurate "real" Batman, creating a fun contrast when the two versions encounter each other in the opening cutscene.
Frequently Asked Questions
What is Lego and what does it include?
Lego is a Danish toy brand that sells interlocking plastic bricks, gears, and small stylized human figures called minifigures. The pieces snap together in countless configurations so builders can assemble vehicles, buildings, or mechanical models, then take everything apart and reuse the parts.
What material are standard Lego bricks made from?
They are molded from acrylonitrile butadiene styrene, a thermoplastic commonly abbreviated as ABS. That material gives each piece its consistent color, structural strength, and the tight tolerance needed for the classic click-lock connection.
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